In his TEDx talk, Ricardo Lieuw On presents a technique for significantly improving memory through visualization and association. He begins by giving the audience a memorization test involving 10 words, illustrating how challenging it can be to recall them. He then contrasts this with a more effective memory technique using bizarre and vivid imagery tied to familiar locations, like parts of the body. For example, he guides the audience through a creative visualization exercise to remember the last 10 U.S. Presidents, associating each one with a unique and memorable image.Ricardo shares his personal journey of struggling with traditional learning methods, discovering a love for learning only after finding more engaging and efficient study techniques. His experience led him to a career focused on teaching the science of learning, emphasizing the importance of experimenting with different learning methods. He stresses that enhancing memorization skills can also improve one’s ability to experiment and adapt, which is a valuable life skill.The talk concludes with a call to action for individuals to experiment with their learning processes and to continuously seek new and effective methods. Ricardo believes that mastering the art of learning is crucial and should be encouraged from a young age, but also emphasizes that personal initiative in learning and experimenting can lead to profound improvements in various areas of life.