In Simon Sinek’s TED Talk “Start with Why,” he explores how leaders and organizations that inspire and achieve remarkable success all share a common trait: they start with “why.” Sinek introduces the concept of the “Golden Circle,” which consists of three layers: Why, How, and What. Most people and organizations communicate from the outside in—starting with “what” they do, then “how” they do it, and only occasionally touching on “why” they do it. Inspired leaders, however, communicate from the inside out, starting with “why.”Sinek illustrates his point using examples like Apple, Martin Luther King Jr., and the Wright brothers. Apple’s success, he argues, stems from its belief in challenging the status quo and thinking differently, rather than just selling products. Similarly, Martin Luther King Jr. inspired millions because he articulated his vision and beliefs, not just a plan for civil rights. The Wright brothers succeeded in achieving powered flight due to their deep belief in their purpose, unlike their better-funded competitor, Samuel Pierpont Langley.The key takeaway is that people are drawn to leaders and organizations that start with “why” because it resonates with their own beliefs and values. This approach not only drives behavior but also creates loyalty and inspiration. Sinek’s talk emphasizes that understanding and communicating your “why” can profoundly influence success and motivation.
